在线翻译不准确，请高手帮我翻译，非常感谢

2025-02-22 21:15:01

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摘要
Synopsis

现代社会中企业与消费者和社会的联系日益密切，但是基于利益的冲突，存在着根本的矛盾，因此在企业的经营与管理的过程中，不可避免的发生冲突，从而影响到企业的形象声誉和在社会公众面前的信誉度，如何平息企业与公众的冲突，化解中间的矛盾，获得公众的谅解，并能在解决危机的同时借机让企业获得更好的发展机遇，成为企业公关管理中的重要问题。
The relationship between the corporate and the consumer and society is growing stronger by day in the modern society, but because of the conflict in their basic interests, there exists a gap between the two. Therefore, tjere are inevitable conflicts that will occur in the processing of business running and managing. There will affect the image of the company and its public credibility. Thus, the ways to pacify the conflict between the corporate and the public, to gain understanding from the public and give the business better growth opportunities at the same time have become an important issue in corporate PR managing.

中国的危机公关课题研究起步较晚，仍存在很多问题亟待解决，因此对危机公关的处理研究进行分析，无论对中国企业的内部管理还是对企业品牌的树立，都有至关重要的意义。本论文包括以下内容：
China's research into public relations crisis has started late, and there are many issues that remain unresolved. Thus, the analysis on the management of PR crisis is of the utmost importance to both the internal management and the branding of Chinese companies. This essay includes the following content:

首先，从分析危机公关的概念特点入手，分析了企业危机公关的现状。
Firstly, analysis on the current condition of PR crisis from its conceptual features.

其次，分析了危机公关的类型特征，提出应对的制度建立。
Secondly, analysis on the characteristics of PR crisis and suggestions on the contruction of corresponding systems.

再次，通过案例的分析比对，总结企业危机中出现的各种问题。
Furthermore, concluding the various problems encountered in PR crisis through case studies.

最后，解析企业需要的公关手段，论述如何利用公关危机。
And lastly, explanation on the PR strategies a company can use and discussion on the way to manipulate a PR crisis.

这是人工译的，请采纳。

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