推荐回答(4个)
索评邮件的正确写法如何?
如果你是亚马逊上的客户,你希望卖家的索评邮件是怎么样的呢?一定也不希望邮件内容都是无关紧要或者只想索要好评。因此,你在写索评邮件内容时,可以在亚马逊索要好评邮件内容提供有用的信息,进而提高客户的产品使用体验,或者是提供帮助,或者是提供值得客户花时间阅读的内容,增加客户对你的好感,比如,你可以提供客户想不到的产品使用方法,让客户能够充分利用这款产品。
如何增加客户留好评的可能?
1)发送追踪邮件:在包裹投递几天后,在发索评邮件前,你可以发送追踪邮件进行试探,尽量在造成其他损害前能安抚客户的不满情绪,降低客户留差评的概率;
2)及时回复客户邮件:如果你收到客户的邮件,要及时回复客户,解决客户当前存在的问题,将负面评论出现的可能性扼杀在摇篮中;
3)发送索评邮件:虽然客户不一定会阅读你发出的索评邮件,但如果你没有发送,获得评论的可能性自然会降低。当然,卖家在发送亚马逊索要好评邮件时,要注意索评的时间和内容,最好能够发送个性化的索评或追踪邮件;
4)提供更好的服务:你需要在店铺运营中注意所有的细节,避免出现任何细节性的错误,比如产品包装不严密、产品盒上出现错别字等等,这些都有可能让客户留下负面评论,也对你的品牌形象有所损害;
5)解决负面评论存在的问题:如果你在亚马逊上收到负面评论,就说明你的产品在配送、客服或者listing信息方面存在问题,你需要及时检查产品页面信息,改善配送服务,提高客户服务的质量和效率。
(模板仅供参考)

这是带产品图片的索评模板,可供你参考:
Hello,
Thanks for your purchase, Order ID: {ORDERID}.
{image_product_link}
I am writing to concern whether you have received your item. Are you
satisfied with our products? If you have questions with your order,
before you leave a feedback, please contact us. We would try our best to
solve it. {contact_link}
Would it be convenient for you to
share your opinion with others by clicking the link below? Which would
be great encouragement for us.
{review_5star_link:Share your opinion here}
Please take a moment to rate us as a seller on the Amazon website.
Click here to {feedback_5star_link}
Your feedback will definitely inspire us to improve our service. We really need your supports.
Hope you can help us. Much appreciated.
Best regards,
Customer Service Team
{unsubscribe_link}
还有不同站点不同语言的邮件模板可参考海象跨境的索评邮件模板。
可以在邮件里面先询问一下效果,体验,然后再委婉的请求留评。如果是站外联系的话,还可以附上产品链接,这样买家还不用努力去找对应的产品,如果需要挖掘站外客户联系方式的可以试一下易麦宝软件。
委婉再委婉,切记不要有留好评、奖励等直言不讳索要好评的字眼,而应侧重提现售后服务如:Your order has been confirmed! Your order has been shipped! How is your order? 这样既能避免亚马逊的警告,也不易引起买家的反感。(来自天秤星自动索评邮件)
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