价格策略是怎样影响人们的心理账户和消费行为决策的?

随心
2025-04-07 08:12:27
推荐回答(2个)
回答1:

价格策略也是一门学问
除了数量多多优惠,最常用的价格策略其实就是先提价,然后再去打折
虽然顾客心里面是知道这种方式的,但是人就是爱占便宜的,这种心理好像是与生俱来的
你商家会利用一些节日去打折,以此来促进消费.人们的心里,就是很想占便宜,只要占到了便宜,就可以忽略这个东西是否对自己真正的有用?
所以现在提倡极简主义的很多年轻人,其实就是识破了商家的这种策略,把自己个人的需求放在第一位,就不会掉进这样的消费陷阱里面去

回答2:

心理定价策略
1:声望定价,利用消费者仰慕名牌商品或名店的声望所产生的心理,把价格定成整数或高价。
2:尾数定价,利用消费者数字认知的某种心理,尽可能在价格数字上不进位保留零头,让消费者产生价格低廉和卖主认真成本核算的感觉。
3:招徕定价,利用顾客求廉心理将某种商品定低价吸引顾客,来促进其他产品销售。
4:中间价格定价法,这样定价会使消费者觉得商品质量过得去而且价格也合理。
5:便利定价法,利用消费者求便心理,将一些价格较小、消费者经常购买的商品制定不带位数的价格。
6:习惯定价法,指按消费者的习惯消费心理来定价,得到消费者的认可。

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