Liu Qiangdong, founder and CEO of 360buy.com, China's second-largest online retailer by sales, wrote in his personal Twitter-like microblog account at Weibo.com that he would keep the gross profit ratio of major appliances at zero in the coming three years, meaning he would not earn a cent of profit from their sales. Liu Qiangdong was born in 14 February 1974 in Suqian, Jiangsu province. He is a Chinese Internet entrepreneur. He is the founder of JD.com or Jingdong Mall, one of the leading e-commerce industry leaders in China. With JD.com's IPO in the US on 22 May 2014, his net worth rose to $6.1 billion.