The theme of the ads are more important to convey the essential as a domestic commercial bank status, are from a strategic height to examine the value of brands, rather than simply selling a service. More convey Bank at this stage to face the competition of commercial banks abroad and take the initiative from the consumers to find and psychological integrity of the brand structure determination system, the core elements of the brand if there is no formation of a powerful client located in the heart brand symbols, construction firms specific services and products on the tension will also be affected
The main theme of the advertisement is to convey the status of a national commercial bank, which values the brand in the view of strategy but not just sell certain service simply. The advertisement convey the competitence of foreign commercial bank to the construction bank nowadays.
It's too long, but the award is so little, so I just tranlated half of it. Today i was so tired. If i am in a good mood tomorrow, i can finish it.
Sorry! Too long.
What this advertisement's subject is main was transmits has taken the domestic important Commercial bank's status, was stands in the strategy carefully examines the brand highly the value, but sells some service simply. Also has even more transmitted the Construction bank in the present stage facing the overseas Commercial bank's competition, pursues on own initiative from the consumer psychology with the build complete brand system's determination, if this core's brand essential factor has not formed one kind of powerful being located in the customer heart brand mark, Construction Bank will also come under the influence on the concrete service and the product tensity. Ok,就这么多