修改了下: Public Relations Strategy of Tourism Services Abstract: Tourism is an emerging profession in the economic industry. In economical society of modern commodity, in order for Tourism business to survive and develop, It is essential to establish a good image. Participating in public relation activity enthusiastically, is an important mean to gain public trust, and establish self-image. Currently, increasing traveling agencies are aware that public marketing isn’t fulfilling special request of customers, as this will constantly rise the cost of advertising, yet the influence of each individual commercial is quite minor. Under such circumstances, public relation becomes a relatively high cost-effective promotion tool. Tourism enterprises emerge into development, apply and greatly motivate public relations. This essay is divided into three parts, the first analysing the present status of Tourism of our nation. The second discusses status of Public Relations in Tourism, emphasising the necessity of putting the strategy into practice. And finally, expressing my point of view on the approaches Tourism business made towards launching public relation strategy. Key words: Tourism, Tourism services, Public relations, Tourism image.
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Tourism services in the public relations strategy Abstract: Tourism is a cause of the emerging economy. In a modern commodity economy, society, development of the tourism industry to survive, we must establish a good image. Positive public relations activities, is a self-image, made an important means of public trust. Now, more and more public awareness of tourism companies have marketing is not to meet the special needs of customers, the cost of such advertising will continue to rise, and every single ad has very little influence. In such circumstances, public relations has become a relatively higher cost-effective promotional tool for tourism enterprises has also had a development and application of the enormous power of public relations. This paper is divided into three parts, the first of China's tourism services sector, the status quo; second part discusses public relations in the tourism services in the status of enterprises, stated the need for public relations strategy; third part on how tourism enterprises Launched public relations strategy, expressed their views.