【不同点】Sales Operation是销售员的意思,Trade Marketing是商场里的店长的意思。
Sales Operation
【意思】销售员
【用法】是工作在产品终端。把自己的产品换回顾客的钱。
【例句】He wants to sales operation.
Trade Marketing
【意思】商场的店长
【用法】是在销售的上游。做中央市场的全面促销布局和全国的促销活动推广。
【例句】He has a trade marketing.
Sales Operation代表的是销售模式,而Trade Marketing表示贸易商场,两者的区别是前者注重方式方法,后者主城经济效益,这里给出Trade的详细释义:
trade 英[treɪd] 美[treid]
n. 贸易; 行业; 买卖; <美>顾客;
vt.& vi. 交易,经商;
vt. 交换; 经营…交易,做…的买卖;
[例句]Swfs are the flip side of global trade imbalances.
主权财富基金是全球贸易失衡的对立面。
HA!?
May not my best reaches.Let's try a little bit.:
If your learnings, are like me, in the year of 1988 colleague entry segment display, our nation then, not yet have BUSINESS SCHOOL.
Then ONLY business related majors with business are hold by MOFTEC internal ministry college like:贸院。
So, when, if you take that period time of old fashion studies about business, then, you may feel a little bit confused, there should be a major called trade marketing.Because at then, we, our countries do not have our ministry of commercial yet like State. We have only MOFTEC instead.
That's reason why, may you raise this question for so long time-being era means course.
Today's management issue and management science, named the all marketing practice the MarCom.So a there won't be a our lined old college course trade marketing in dued to be replayed or carry on from real time job assignment.
For the learning course modernization point of view, sales and marketing are all related with trade.;
In the meantime, SALE and MARKETING now in the business school, of course including trade part content.
At the old times, our nations we do not have market this defination and marketing this course, we only have country import and export business to earn foreign currency for the nation ONLY. So no full-scale business course supplied, and the all teaching text books are all focus on then what we already have in our nation.
So, to seperate the trade part content today, from the mains of business school learnings,that's not the international standard to communicate with even if old clients.
But, when you indeed need a old style job vacancy or officer to carry on the specified job assignment like old time trade - in market - marketing from the allies, they may not understand what you mean. But you need to know this is indeed your own operational unit specialties and on job training course insider's business-know-how to do your company's that job work in time in position in time.
So, if by learning point of view, trade marketing then, may from marketing in general today.
Trade marketing for your company, need your individual effort contributions and input to your own belongings add-on to work your way. This is how free market countries, every business unit they all keep extremely confidential when talking about private owned competetive-advantages to survive in a so very much firece fight market as survival skills.
At last , let's get back to if there are what you prepare to have:
Sales Operation
Trade Marketing
Sales Operations:
can be defined whatever the company need to reach the last customer-end to make this turn-round change the company product to cash revenue.
Trade Marketing
Marketing, means to promote sales whatever.
But, there is no cash-returned and end-user final downpayment in defined textbook teachings. They need professional sales-man to collect customer's money for every piece of sales.
Marketing guy are so premium to overall in control of national or even international sales promotions. If we use a oil industry word, Marketing will be the up-line or upper-stream for the sales to carry on specified job assignment to open a contract and in the meantime to finish contract dued.
If by strategy tier the highest point of view, use product life-cycle illustrations to show how the company's every business going and turn-round, that will be very clear:
1.RD;
2.Marketing;
3.Sales;
4.AS.
The very format and the international standard to any business operations in this world for their routine business goings.