1, import topics
Leisure tourism this huge market is actually can be subdivided and so-called subdivision is according to the project of the resources and the demand of the market to project a theme. The use of the project positioning conceptual, make can describe the different body needs to provide a clear aim.
(1) can be formed according to regional cultural differences with the theme of the customs amorous feelings of leisure and tourism
(2) design a leisure shopping for the theme of the leisure tourism projects
(3) using hangzhou leisure tourism resources, rich in remote rural suburbs of leisure and tourism development project
(4) a theme park is a very successful originality, once for tourism offers a broad market, theme tourism is becoming a new tourist market integration mode
2, leisure tourism culture
Cultural resources will bring us material wealth is obvious. One of the seven ancient capitals and historical and cultural cities, hangzhou is the biggest selling, hangzhou leisure tourism and culture, whether form, content, form and range is unified, are highly integrated, culture and leisure tourism are inseparable. In 1993, leisure culture study in which Mr YuGuangYuan to guangzhou tourism enterprises engaged in an inscription, once wrote a few words: "one person is the fundamental need to play; have culture, the cultural research, to play the play, play to grasp the academic development of technology, must play art". Hangzhou will become leisure must according to the development trend of leisure, initiative, reasonable design, individual character, have the characteristic of leisure tourism market, self-independence. Nowadays, need to be in the cultural transformation for leisure productivity and great efforts. Hangzhou needed to show an intensive hangzhou modern culture and history, leisure tourism ornamental value of the core project. Hangzhou, rely on the good ecological environment and the beautiful scenery of the leisure agriculture development of hangzhou, recreational fisheries and landscape housing, hangzhou leisure agriculture area. At the same time, controlling and developing the fishing district, the house with leisure needs attention historical information, the halo effect by celebrities and unique regional culture method to dig culture connotation. If rely on silk, vigorously develop the advantageous conditions of silk culture tourism, Relying on the west lake longjing tea, longjing tea is the cultural connotation, the development of hangzhou tea culture, create a new features.
3, accelerate the adjustment of industrial structure
Adjust the class key tourist enterprises with the structure, develop business, conference and exhibition, and leisure facilities, professional characteristics to appropriately increase. In view of the operator must develop the thinking of innovation, promoting the reform measures and travel scale, collectivize, network construction, strengthen the market competition ability.
求给分~
1, import topics
Leisure tourism this huge market is actually can be subdivided and so-called subdivision is according to the project of the resources and the demand of the market to project a theme. The use of the project positioning conceptual, make can describe the different body needs to provide a clear aim.
(1) can be formed according to regional cultural differences with the theme of the customs amorous feelings of leisure and tourism
(2) design a leisure shopping for the theme of the leisure tourism projects
(3) using hangzhou leisure tourism resources, rich in remote rural suburbs of leisure and tourism development project
(4) a theme park is a very successful originality, once for tourism offers a broad market, theme tourism is becoming a new tourist market integration mode
2, leisure tourism culture
Cultural resources will bring us material wealth is obvious. One of the seven ancient capitals and historical and cultural cities, hangzhou is the biggest selling, hangzhou leisure tourism and culture, whether form, content, form and range is unified, are highly integrated, culture and leisure tourism are inseparable. In 1993, leisure culture study in which Mr YuGuangYuan to guangzhou tourism enterprises engaged in an inscription, once wrote a few words: "one person is the fundamental need to play; have culture, the cultural research, to play the play, play to grasp the academic development of technology, must play art". Hangzhou will become leisure must according to the development trend of leisure, initiative, reasonable design, individual character, have the characteristic of leisure tourism market, self-independence. Nowadays, need to be in the cultural transformation for leisure productivity and great efforts. Hangzhou needed to show an intensive hangzhou modern culture and history, leisure tourism ornamental value of the core project. Hangzhou, rely on the good ecological environment and the beautiful scenery of the leisure agriculture development of hangzhou, recreational fisheries and landscape housing, hangzhou leisure agriculture area. At the same time, controlling and developing the fishing district, the house with leisure needs attention historical information, the halo effect by celebrities and unique regional culture method to dig culture connotation. If rely on silk, vigorously develop the advantageous conditions of silk culture tourism, Relying on the west lake longjing tea, longjing tea is the cultural connotation, the development of hangzhou tea culture, create a new features.
3, accelerate the adjustment of industrial structure
Adjust the class key tourist enterprises with the structure, develop business, conference and exhibition, and leisure facilities, professional characteristics to appropriately increase. In view of the operator must develop the thinking of innovation, promoting the reform measures and travel scale, collectivize, network construction, strengthen the market competition ability
1, into the theme concept
Leisure travel this huge market can be broken down in fact, is the so-called sub-project of resources according to demand characteristics and market positioning to the project theme. Subject positioning using conceptual description of the project, to enable the needs of tourists of different subjects to provide a clear target.
(1) can form the basis of geographical and cultural differences in customs and style leisure and tourism theme
(2) design a theme of leisure shopping leisure and tourism projects
(3) take advantage of a large leisure and tourism in Hangzhou rich resources,