1997年，湖南卫视推出电视娱乐节目《快乐大本营》，它的开播一改国内综艺节目正统、庄重，偏重知识性和趣味性的整体风格，而以活泼、清新、娱乐的新风尚掀起电视娱乐节目的新高潮。
In 1997, hunan satellite TV launch TV amusement programs "happy camp", its premiere changes a domestic musicat orthodox, grave, specializing in knowledge and interesting integral style, and with lively, pure and fresh, entertainment of the new trend lifted a new upsurge of TV amusement programs.
13年过去了，面对全国电视娱乐节目“克隆”成风的发展态势，《快乐大本营》依然能够保持其居高不下的收视率，它的成功与其独具匠心的选题是分不开的。
13 years, face the national television entertainment "cloning" illegitimacy developing situation, "happy camp" still maintains its high ratings, its success with the originality of the subject is not divided.
随着我国市场经济的发展，电视娱乐节目的竞争愈演愈烈，娱乐节目常常将文化作为一种消费品卖给受众，而受众的心理需求的多元化使其参与的主体意识不断增强。
Along with the development of market economy in China, television entertainment competition intensified, entertainment will often culture as one kind of consumer goods sold to the audience, and the audience's psychological needs from the diversity of its participation in the main consciousness strengthens continuously.
正是这种背景下，《快乐大本营》在选题上精心设计，谨慎选择。
It is this background, "happy camp" in the selected topic on elaborate design, carefully chosen.
它紧贴当下的娱乐热点，全方面地表现“平民意识”，颠覆明星传统意义上的舞台或荧幕形象，与观众打成一片，打破人们对观众和明星的刻板印象；
It is clingy immediate entertainment hot fully showed "civilian consciousness", subverts the star in the traditional sense stage or screen image, and audience mixed break to audiences and star people stereotypes,
同时乐而不俗，寓教于乐，注重提升节目的审美品位。
Meanwhile joy but not common, recreation, pay attention to promotion programs aesthetic grade.
《快乐大本营》的选题艺术对其他电视娱乐节目的选题产生了广泛的影响，有利于电视娱乐节目在自身发展的前提下，更好地把握“娱乐”与“品位”的平衡。
"Happy camp" subject to other TV artistic entertainment topic has had a broad impact, be helpful for TV amusement programs in their own development premise, grasp "entertainment" and "grade of" balance.
In 1997, Hunan Satellite TV launch TV entertainment show "Happy Camp", which launched a formal change to variety shows, and stately, the overall emphasis on informative and interesting style, and the lively, fresh, new style of entertainment television entertainment programs off The new upsurge. 13 years later, the face of national television entertainment show "clone" rampant development trend, "Happy Camp" is still able to maintain their high ratings, and its success with its distinctive topics are inseparable. With the development of China's market economy, increasing competition of television entertainment, culture, entertainment often sold as a consumer audience, and the psychological needs of the audience to participate in the diversification of growing awareness of the subject. It is this background, the "Happy Camp" is designed on the topic, choose carefully. It is close to the current entertainment hot spots, all aspects to the performance of the "common sense" to subvert the traditional sense of the star stage or screen image, mingle with the audience, breaking people's stereotype of the audience and the stars; both music and impressive, blending teaching at the music, focus on improving the aesthetic quality of programs. "Happy Camp" topics of art on other topics of television entertainment have a broad impact, is conducive to the development of television entertainment programs under the premise of its own, to better grasp the "entertainment" and "taste" of the balance.
In 1997, hunan satellite TV launch TV amusement programs "happy camp", its premiere changes a domestic musicat orthodox, grave, specializing in knowledge and interesting integral style, and with lively, pure and fresh, entertainment of the new trend lifted a new upsurge of TV amusement programs. 13 years, face the national television entertainment "cloning" illegitimacy developing situation, "happy camp" still maintains its high ratings, its success with the originality of the subject is not divided. Along with the development of market economy in China, television entertainment competition intensified, entertainment will often culture as one kind of consumer goods sold to the audience, and the audience's psychological needs from the diversity of its participation in the main consciousness strengthens continuously. It is this background, "happy camp" in the selected topic on elaborate design, carefully chosen. It is clingy immediate entertainment hot fully showed "civilian consciousness", subverts the star in the traditional sense stage or screen image, and audience mixed break to audiences and star people stereotypes, Meanwhile joy but not common, recreation, pay attention to promotion programs aesthetic grade. "Happy camp" subject to other TV artistic entertainment topic has had a broad impact, be helpful for TV amusement programs in their own development premise, grasp "entertainment" and "grade of" balance.
In 1997, hunan satellite TV launch TV amusement programs "happy camp", its premiere changes a domestic musicat orthodox, grave, specializing in knowledge and interesting integral style, and with lively, pure and fresh, entertainment of the new trend lifted a new upsurge of TV amusement programs. 13 years, face the national television entertainment "cloning" illegitimacy developing situation, "happy camp" still maintains its high ratings, its success with the originality of the subject is not divided. Along with the development of market economy in China, television entertainment competition intensified, entertainment will often culture as one kind of consumer goods sold to the audience, and the audience's psychological needs from the diversity of its participation in the main consciousness strengthens continuously. It is this background, "happy camp" in the selected topic on elaborate design, carefully chosen. It is clingy immediate entertainment hot fully showed "civilian consciousness", subverts the star in the traditional sense stage or screen image, and audience mixed break to audiences and star people stereotypes, Meanwhile joy but not common, recreation, pay attention to promotion programs aesthetic grade. "Happy camp" subject to other TV artistic entertainment topic has had a broad impact, be helpful for TV amusement programs in their own development premise, grasp "entertainment" and "grade of" balance.
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