广告业,从事平面设计或者文案策划,在10年内哪个发展空间大?从事策划还包括对自己策划出的方案进行执行

2025-04-07 19:31:44
推荐回答(3个)
回答1:

  你是刚刚接触广告业吧?首先,无论是设计还是文案,都可以成长为创意总监。但是需要有很高的市场把握、组织协调、活跃思维等等,这些都是经验积累出来的。设计一般都是成长为美指然后资深美指,组头,总监,相对来说对艺术创造力要求较高。文案基本是策划的助手,当然也经常会做一些独立提案,不过最基本的工作是给策划完善方案,对语言把握要求较高。文案如果对市场和品牌的把握比较到位,更容易成长为创意总监,不过最好是也懂点平面设计~起码知道应该如何表达自己的思想~
  你说的策划方案的执行不是创意部的工作~活动执行要求能力更高,而且必须考虑到细节问题,说起来更像是公关类的人……执行创意总监更多的是担任一个管理者的角色,让有创意的人做好创意的工作。如果公司运作得好,执行创意总监应该没什么事可做,他就像主厨不会亲自做菜一样,做更多的是审批创意的工作。执行创意总监与创意总监的关系好比军队里的总司令与司令的关系,执行创意总监可能会有更高的级别,资历会更深,他可以说是创意部里的总负责,直接把握创意的整体方向,指导与决定创意的最后敲定。但是,他不是像创意总监那样直接“带兵打仗”的,一般情况下广告公司的编制是执行创意总监在创意部里负总责,由他负责分配部署人员,会视人手与工作将手下分为若干工作组,每组分别由创意总监负责,密切协调与配合完成整体工作。
  其实做平面还是做文案都有很大的发展空间,关键是看你的特长在哪方面更容易发挥。新人进广告公司建议先做几年AE,别急着往设计、文案上跑,了解了客户和市场才能有合理的创意,才能把设计和文案做好。

回答2:

10年后的变化谁敢说|?自已能力强了哪个都一样.你首先要知道这二个都是凭能力吃饭的.凭你的能力.
策划的那个.公司类型不同吧.我知道的.有跟全案.也有只出方案的.
就像室内设计有的要跟单负责装修之类的都要管.有的出图纸.监督下就行了.层次问题.

回答3:

个人认为一个优秀的策划师他的执行与设计能力是同时具备的。10年你可以学很多,做很多!加油!

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