4P是指产品(product) 价格(price) 渠道(place) 促销(promotion),这可以说是营销最基本的构成要素,通过4P不同的组合形成多样的营销策略。
4C是指消费者(Consumer)、成本(Cost)、便利(Convenience)和沟通(Communication),从内容可以明显看出,这是以消费群体需求为前提和导向而提出的营销观点。
个人认为,两者的区别在于,前者更为基础,无论以任何角度出发,4P都是市场构成的最基本的要素。而后者则是在当代市场经济竞争过程中逐渐形成以消费者需求为导向、服务至上的市场环境下形成的新理论,侧重于需求和服务。
4P是指产品(product) 价格(price) 渠道(place) 促销(promotion),这可以说是营销最基本的构成要素,通过4P不同的组合形成多样的营销策略。
4C是指消费者(Consumer)、成本(Cost)、便利(Convenience)和沟通(Communication),从内容可以明显看出,这是以消费群体需求为前提和导向而提出的营销观点。
在营销学上,有两个经典理论:站在企业的角度提出的叫4P理论,指的是产品、价格、渠道、促销;站在消费者的角度提出的叫4C理论,指的是顾客、成本、便利、沟通!从4C理论到4P理论是从产品思维到用户思维的进化!
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