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摘要：市场营销是建筑施工企业从市场获取项目订单的重要途径，直接影响施工企业的生存和持续发展。本文通过分析施工企业在市场营销过程存在的问题及施工企业营销的特点，提出了施工企业如何采取营销竞争策略和加强市场营销能力，从而提升企业自身的市场竞争力。关键词：建筑 施工企业 营销之道Abstract: marketing is the construction enterprise from the market for project order in a major way, directly influence the construction enterprise's survival and sustainable development. Through analysis of construction enterprise in the marketing process problems and the construction enterprise marketing, the paper introduces the characteristic of the construction enterprise how to take marketing competition strategy and to strengthen the market marketing ability, so as to enhance the market competition ability of the enterprise itself.Keywords: construction enterprise marketing is the way中图分类号：C29文献标识码：A 文章编号：一 建筑施工企业市场营销存在的问题（一）传统的营销观念很多大型国有控股的建筑施工企业都成立于计划经济时代，在对营销工作的认识和营销理念上存在着简单化的倾向。
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