Sales和Marketing到底有什么区别

Sales与Marketing的区别如下：
In very simple words, sales can be termedas a process which focuses or targets on individuals or small groups. Marketingon the other hand targets a larger group or the general public.
简单来说，Sale可以视为以个人或小群体为目标的过程，而Marking更倾向于以较大的全体甚至是大众为目标。
Marketing includes research (identifyingneeds of the customer), development of products (producing innovative products)and promoting the product (through advertisements) and create awareness aboutthe product among the consumers. As such marketing means generating leads orprospects. Once the product is out in the market, it is the task of the salesperson to persuade the customer to buy the product. Well, sales meansconverting the leads or prospects into purchases and orders.
首先，Marketing包括调研（识别客户需求）、产品研发（生产创意产品）、产品推广（通过广告）以及将产品形象植入给客户。因此，Marketing就意味着创造销售线索和前景。一旦商品进入了市场，接下来就由销售人员来说服客户购买其商品。所以，Sales可以理解为是把销售线索和前景转化为购买与订单。
While marketing is aimed at longer terms,sales pertain to shorter goals. Marketing involves a longer process of buildinga name for a brand and pursuing the customer to buy it even if they do not needit. Where as sales only involve a short term process of finding the targetconsumer.
Marketing着眼于长期目标，而Sales更倾向于达成短期目标。Marketing是一个从建立品牌到促成购买的长期过程（即使顾客没有购买的需求），Sales则是寻找目标客户的短期过程。
In concept also, sales and marketing havemuch difference. Sales only focuses on converting consumer demand match theproducts. But marketing targets on meeting the consumer demands.
在概念上，Sales和Marketing也有很多的区别。从Sales旨在转换消费者需求并使之与产品匹配；Marketing则更侧重于满足消费者的需求。