A pass of phrasing mean because of a passes of problem of the phrasing, if abridge the structure, some phrase or the phrase sets to have more than two phrasing function etc.s.
(7)Which lager can claim to be truly German? This can.( Flank the painting contain a beer)
Translate the text:Which big bottle beer can call up is German goods of the tunnel?This.
This is the advertisement of a Lager card near beer.Can in the sentence since can make the demeanor verb, can make the word( the beverage bottle) again.Because of one a pass of language of can, plus the Lager a pass of the brand name, and the extraordinary effect of the flank illustration, make the advertisement produce the certain humor result, give reader with deep impression.
Rare but happens to have a counterpart, the Coca-Cola Company also does the article on this can word.
(8)Coke refreshes you like no other can. 10
Translate the text:Have no what can be like the cola to make the pure spirit of your absolute being great so.
Can in sentence since apprehensible is the word" bottle, hear", can see again is the demeanor verb" ability", the whole is apprehensible is the Coke refreshes you like no other( can: Tin, drink) can( the refresh you). 11 This advertises the humorous tactful, rich in the writing interesting aspect, can make merchandise advertised the phrase print together and once in a very long while together with this in reader remember.
2.4 lay particular emphasis on to translate the method
Sometimes do not have a pass technique of expression of the mental strategy in the advertisement" the hard form say in translate in the text, as a result have to sacrifice the form meaning, the homophonic 寓 righteousness and hint at the demeanor", is some advertisements to imply several passes and a languages to close much particularly, have to adopt to lay particular emphasis on to translate the method, guard the concept meaning.
(18)The driver is safer when the road is dry; The road is safer when the driver is dry.
This advertisement that publicizees the transportation safety made use of two heavy phrase righteousnesses of one phrase of dry( dry;Did not drink alcohol of) constitute a pass, have the caution function very much to the driver.While translate, a two heavy meanings of the phrase of dries are in ascend, nextly only the ability is each to take with complete devotion:The road face dry, driver safety;The driver is awake, road safety.
(19)When the wind has a bite … and you feel like a bite … then bite on a whole Nut.
One phrase of bite has many layer meaning here:Piercing;Food;Bite.The many of layer meaning make the whole nourishment nut given the people of the suffering from cold and hunger the feeling that bring jump however.This translation that advertises the phrase can say out many heavy meaning forms that the bite a phrase expresses respectively:" When the bise stabs the bone but you again want to eat some son what, please chew the whole nourishment nut".
(20)Butlin' s – the right choice.
Don' the t labour the point, the or be conservative in your choice, or liberal with your money. The Come to Butlin' s for the real party.