Abstract
Along with the rapid development of science and technology in the field of electronic commerce, various kinds of commercial data are increasing sharply. In the face of potential information that has a significant impact on market analysis and forecast, the enterprises are suprisingly in a embarrassing situation, i.e., the data is explosive but useful information is scarce. The Data-Digging Technology is an important method to solve the problem. This article is to discuss the concept, target, method and significance of data-digging, as well as its relationship with electronic commerce, and explain the applications of Data-Digging Technology in electronic commerce.
摘 要
伴随着电子商务技术的迅速发展,各种商业数据急剧增加,面对着本来可以对市场分析及预测有重大作用的潜在信息,商家们却面临着“数据爆炸但信息缺乏”的尴尬局面,而数据挖掘技术正是解决这种现象的重要手段之一。本文主要通过对数据挖掘的概念、目标、方法和意义的讨论,以及其与电子商务之间的关系,来阐述数据挖掘技术在电子商务中的应用。
Abstract
Business data have seen accelerated increases with the rapid development of e-business technologies. However, the unidentified information which may have major value for market analysis and speculation are ingnored, while merchants face the awkward situation of "information explodes yet is still scarcely found". The Data Mining Technology is an importance method to cope with such situations. Through a discussion concerning the concept, aim, channels and meaning of the data mining technology and its relationship with e-business, the article will elaborate applications of the technology in e-business.
Summary
Accompanied by the rapid development of E-business technology, various commercial data increase sharply, facing the potential information that actually could have great effect on market analysis and prediction, Trade company but face the awkward situation of " the data explode but information lack ", and data it excavates technology to be to solve the important means of phenomenon one of. This text, mainly through the discussion of the concept, goal, method and meaning to excavate to the data, and it and relation between E-business, coming explains the data excavate the application of technology in the E-business.