“love of the crystal” the fruit jelly packing design “the capture” consumer our country presented the fruit jelly Manufacturer is in most early 1985, but the Guangdong happy court attendant group Limited company (hereafter referred to as “happy court attendant company”) only then started until 1993 to enter the entire fruit jelly production profession, compared to the entire profession late entire 8 years. However CCTV investigated the consultation center “the national city consumers investigated” the result in 1999 to demonstrate that the happy court attendant company had already seized our country fruit jelly market 83% market share. Is what lets the happy court attendant company in rapidly grow in the short 6 years into the domestic fruit jelly enterprise's eldest children? Besides product's quality, the happy court attendant's creativity packing and the unique marketing strategy causes the happy court attendant company's market share to promote year after year. the 1996 year, the happy court attendant company already slightly had the fame in the market, but was still the local small brand, the market share is limited. in 1997 happy court attendant company to expand own development, entrusts broad Dongping to become the advertisement company to carry on to own product locates and the packing. the 1998 year, the happy court attendant's new product “love of the crystal” series official going on the market, and obtained the market approval rapidly. In the expense localization, “love of the crystal” the serial products reduction target market, focuses in the young lover, but the fruit jelly “love of with the crystal” is two significance completely different marks originally, to establish consumer's cognition, “the language which became the company is evenly “love of the crystal” creatively designs “has loved the modelling which” and loves”, the fruit jelly modelling by the traditional small bowl style transformation was the heart shape, in sealing two cartoon characters supports looks, more this kind of heart shape fruit jelly increased naturally several point charm, obtained the market approval rapidly. “love of the crystal” extrusion, causes the happy court attendant company to jump all of a sudden in short one year from a local brand for the profession second big brand. except that “love of the crystal” the serial products, the happy court attendant company also breaks through traditional the profession to make the law, the reversion localization, the expanded product expense community, transforms the fruit jelly original infant foods' localization populace leisure food, expanded the expense community enormously.
就这么多了!!!
"Crystal Love" jelly packaging design "capture" of consumers
China first appeared jelly manufacturer in 1985, while Guangdong's hi Lang Group Co., Ltd. (hereinafter referred to as "hi Lang's") until 1993, began to enter the industry as a whole jelly production than the industry as a whole night for a whole 8 years. However, in 1999, CCTV Information Center survey, "National Consumer Survey City" showed that the hi Lang has occupied our country jelly 83% of the market share of the market. What makes Lang's hi in a short span of 6 years on the rapid growth of domestic enterprises jelly boss does? In addition to the quality of their products, hi Lang's creative packaging and unique marketing strategy makes hi Lang of the company's market share year after year to upgrade.
In 1996, Lang-hi of the company in the market already well-known small, but is still a small local brands, market share is limited
Hi Lang's 1997 order to expand the company's own development, commissioned by the Guangdong-advertising into their own products and re-packaging.
In 1998, hi Lang's new products, "Crystal Love" series of formal listing, and quickly recognized the market. In the consumer orientation, "Crystal Love" series of products to narrow the target market, focus on the young lovers, but with jelly, "Crystal Love" is the original meaning of the two completely different symbols, in order to build consumer awareness, for Heisei "Crystal Love" creatively designed "love style" and "love of language", will form the jelly from the traditional style small bowl into a heart-shaped, capping the two cartoon characters and embracing hope, more This heart-shaped jelly added to the charm of a few minutes, quickly recognized the market."Crystal Love," the introduction of so-hi of Lang in a short period of time within a year from a local brand all of a sudden became the industry's second-largest brand.
In addition to the "love of crystal" series of products, hi's also Shiro breakthrough in the traditional industry practice of reverse positioning, expanding consumer products group, the jelly will be the original location of the food children into public leisure food, which greatly expanded the consumer groups.
“love of the crystal” the fruit jelly packing design “the capture” consumer our country presented the fruit jelly Manufacturer is in most early 1985, but the Guangdong happy court attendant group Limited company (hereafter referred to as “happy court attendant company”) only then started until 1993 to enter the entire fruit jelly production profession, compared to the entire profession late entire 8 years. However CCTV investigated the consultation center “the national city consumers investigated” the result in 1999 to demonstrate that the happy court attendant company had already seized our country fruit jelly market 83% market share. Is what lets the happy court attendant company in rapidly grow in the short 6 years into the domestic fruit jelly enterprise's eldest children? Besides product's quality, the happy court attendant's creativity packing and the unique marketing strategy causes the happy court attendant company's market share to promote year after year. the 1996 year, the happy court attendant company already slightly had the fame in the market, but was still the local small brand, the market share is limited. in 1997 happy court attendant company to expand own development, entrusts broad Dongping to become the advertisement company to carry on to own product locates and the packing. the 1998 year, the happy court attendant's new product “love of the crystal” series official going on the market, and obtained the market approval rapidly. In the expense localization, “love of the crystal” the serial products reduction target market, focuses in the young lover, but the fruit jelly “love of with the crystal” is two significance completely different marks originally, to establish consumer's cognition, “the language which became the company is evenly “love of the crystal” creatively designs “has loved the modelling which” and loves”, the fruit jelly modelling by the traditional small bowl style transformation was the heart shape, in sealing two cartoon characters supports looks, more this kind of heart shape fruit jelly increased naturally several point charm, obtained the market approval rapidly. “love of the crystal” extrusion, causes the happy court attendant company to jump all of a sudden in short one year from a local brand for the profession second big brand. except that “love of the crystal” the serial products, the happy court attendant company also breaks through traditional the profession to make the law, the reversion localization, the expanded product expense community, transforms the fruit jelly original infant foods' localization populace leisure food, expanded the expense community enormously.
The jelly packing of"the crystal love" design "capture"s consumer
Our country at the earliest stage appear the jelly production factory house in 1985, is but Guangdong pleased Lang group limited company(called "pleased Lang company" as follows) until just started get into the whole jelly to produce profession in 1993, compared the whole profession night for livelong 8 years.However see the result manifestation of the center"the national city consumer investigate" of the inquisition consultation in 1999 Yang, pleased Lang company's hasing already captured our country jelly a market is 83% market quotas.BE what let a pleased Lang company in very short 6 yearses quick growth for the country inside jelly business enterprise of eldest brother?In addition to the quality of product, creativity packing and special marketing strategy of pleased Lang make the market share of pleased Lang company year by year promote.
In 1996, the pleased Lang company is having already had small reputation on the market, but still keep being a local essay card and the market quota is limited.The pleased Lang company entrusts Guangdong for the sake of the development of extension oneself in 1997 even become advertising agency to own product carry on relocate with packing.
In 1998, pleased Lang of new the product"the crystal love" the series formally appears on market, and quickly got the approbation of market.In consuming a fixed position, the series product of"the crystal love" contracts a target market, focuse at the young lovers, but jelly and"crystal it love" be originally two signs with totally different meaning, for the sake of establishment consumer of cognition, even become the company created sex ground to design "loving shape" and"loving language" for"crystal it love", reform to°from the traditional small bowl style the shape of jelly a heart form, the cover previous two cartoon person hugs to each other but hopes and was even for this kind of heart form jelly more to add several cent magic power, quickly got the approbation of market."The crystal love" release and make the pleased Lang company leap for the profession the second brand a while from a local brand in very short one year.
In addition to the series product of"crystal it love", the pleased Lang company still breaks traditional profession way of doing, contrary fixed position, extend a product consumption community, convert the fixed position of child's food that the jelly originally possessed many recreational foods in Chengkong University, biggest extended consumption community.
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