In this paper, the application of the theory of relationship marketing customer relationship management of China's banking industry had to explore, from the meaning of CRM, the background, development and commercial banks to the status of CRM, such as starting the implementation of a comprehensive analysis of China's commercial banks need to implement CRM, HSBC again through case studies, summed up the characteristics of its marketing and management, methods and successes to help China's domestic commercial banks to implement CRM, to enhance the competitiveness of the domestic banking sector. This paper aims to study China's commercial banks the importance of customer relationship management and the implementation of the key factors.
In recent years, in the world agree with the idea of the extent of CRM and industry to expand product matures relationship management in the financial and banking applications implemented by some large banks and new banks in the work schedule.
At the same time, a gradual increase in the openness of our country, how to enhance the competitiveness of China's banking industry has become a widely discussed topic.
In recent years, along with the general acceptance of CRM and maturation of product system all over the world, relationship management is also emphasized and scheduled by large banks as well as new type banks in financial and banking area. Meanwhile, with the opening extent deeper, how to enhance our banking competitiveness has been a large-scale discussed issue.
Based on relationship purchase theory, I made a deep research on the relation between customer and bank in the thesis, Started with the meaning of CRM, background, status quo, implementation, analyzed the necessity of CRM for Chinese commercial bank roundly, then summarized the characteristics in operation and the key of success through the case of HSBC, I suppose this is beneficial to the implementation of CRM and enhance the competitiveness of state-owned commercial banks. This article aimed at the importance of relationship with customers and the core factors in implementation.
In recent years, in the world agree with the idea of the extent of CRM and industry to expand the system becomes more sophisticated products, relationship management in the financial and banking applications implemented by some large banks and new banks in the work schedule. At the same time, a gradual increase in the degree of openness of our country, how to enhance the competitiveness of China's banking industry has become a widely discussed topic.
In this paper, the application of the theory of relationship marketing customer relationship management of China's banking industry had to explore, from the meaning of CRM, the background, development and commercial banks of the status quo CRM, etc. to start the implementation of a comprehensive analysis of China's commercial banks need to implement CRM, HSBC again through case studies, summed up the characteristics of its marketing and management, methods and successes in order to assist the implementation of China's commercial banks CRM, improve the competitiveness of the domestic banking sector. This paper aims to study China's commercial banks the importance of customer relationship management and the implementation of the key factors.
in recent years, in the world agree?
没主语啊老兄.