随着我国加入wT0,越来越多的国内企业参与到国际竞争中来,用国际上通用的语言思考、工作、交流的能力也越来越受到重视。这样一种能力也成为我国各类人才参与竞争的一种有效工具。国家教育机构、各类院校以及一些主要的教材出版单位一直在思考,如何顺应这一发展潮流,推动各层次人员通过学习来获取这种能力。双语教学就是这种背景下的一种尝试。双语教学在我国主要指汉语和国际通用的英语教学。事实上,双语教学在我国教育界已经不是一个陌生的词汇了,以双语教学为主的科研课题也已列入国家“十五”规划的重点课题。但从另一方面来看,双语教学从其诞生的那天起就被包围在人们的赞成与反对声中。如今,依然是有人赞成有人反对,但不论是赞成居多还是反对占上,双语教学的规模和影响都在原有的基础上不断扩大,且呈大发展之势。一些率先进行双语教学的院校在实践中积累了经验,不断加以改进;一些待进入者也在模仿中学习,并静待时机成熟时加入这一行列。由于我国长期缺乏讲第二语言(包括英语)的环境,开展双语教学面临特殊的困难,因此,选用合适的教材就成为双语教学成功与否的一个重要问题。我们认为,双语教学从一开始就应该使用原版的各类学科的教材,而不是由本土教师自编的教材,从而可以避免中国式英语问题,保证语言的原汁原味。各院校除应执行国家颁布的教学大纲和课程标准外,还应根据双语教学的特点和需要,适当调整教学课时的设置,合理选择优秀的、合适的双语教材。顺应这样一种大的教育发展趋势,中国人民大学出版社同众多国际知名的大出版公司,如麦格劳一希尔出版公司、培生教育出版公司等合作,面向大学本科生层次,遴选了一批国外最优秀的管理类原版教材,涉及专业基础课,人力资源管理、市场营销及国际化管理等专业方向课,并广泛听取有着丰富的双语一线教学经验的教师的建议和意见,对原版教材进行了适当的改编,删减了一些不适合我国国情和不适合教学的内容;另一方面,根据教育部对双语教学教材篇幅合理、定价低的要求,我们更是努力区别于目前市场上形形色色的各类英文版、英文影印版的大部头,将目标受众锁定在大学本科生层次。本套教材尤其突出了以下一些特点:保持英文原版教材的特色。本套双语教材根据国内教学实际需要,对原书进行了一定的改编,主要是删减了一些不适合教学以及不符合我国国情的内容,但在体系结构和内容特色方面都保持了原版教材的风貌。专家们的认真改编和审定,使本套教材既保持了学术上的完整性,又贴近中国实际;既方便教师教学,又方便学生理解和掌握。突出管理类专业教材的实用性。本套教材既强调学术的基础性,又兼顾应用的广泛性;既侧重让学生掌握基本的理论知识、专业术语和专业表达方式,又考虑到教材和管理实践的紧密结合,有助于学生形成专业的思维能力,培养实际的管理技能。体系经过精心组织。本套教材在体系架构上充分考虑到当前我国在本科教育阶段推广双语教学的进度安排,首先针对那些课程内容国际化程度较高的学科进行双语教材开发,在其专业模块内精心选择各专业教材。这种安排既有利于我国教师摸索双语教学的经验,使得双语教学贴近现实教学的需要;也有利于我们收集关于双语教学教材的建议,更好地推出后续的双语教材及教辅材料。
《商务统计学(英文版·第5版)》内容简介:今天,统计学在商务领域中的应用日益广泛,商务统计学课程也成为许多高校经管专业的必修课。《商务统计学(英文版·第5版)》是国外一本久负盛名的统计学教材,其最大特点是简明、易懂、实用。具体说来: 一是内容紧凑,篇幅适中,适合国内的课时需要。 二是数学推导很少,对学生的数学要求不高.特别适合经管专业的学生学习。三是习题和案例大多来自现实生活.读者一旦仔细琢磨了这些案例,就会惊讶地发现,统计学竟有这么大的作用。四是人性化的体例风格。全书的习题编排循序渐进且前后呼应,读者还可以上网做案例。 《商务统计学(英文版·第5版)》非常适合作为我国经济管理类本科教育的统计学双语教材,也可用于MBA、EMBA相关课程的教学.还可作为商界人士的培训参考书。
With China's accession to wT0, more and more domestic enterprises to participate in international competition, the common language in international thinking, work, ability to communicate more and more attention. Such an ability to become an effective tool for all kinds of talents to participate in the competition. State educational institutions, various institutions, and some of the major textbook publishing unit have been thinking about how to comply with this development trend, and promote personnel at all levels to get this ability by learning. Bilingual education is an attempt in this context. Bilingual education in China mainly refers to the teaching of English in Chinese and international general. In fact, bilingual education in China's education sector is not an unfamiliar word, to the bilingual education based research projects have also been included in the national "10th Five-Year Plan" key project. On the other hand, the bilingual education from the day of the birth was surrounded by people in favor of the opposition. Today, still was in favor of the opposition, but whether the majority in favor of or opposed to accounting for the scale and impact of bilingual education are based on the original expanding, and there was a large development potential. In practice, the first bilingual education institutions accumulated experience, continue to be improved; be entrants are also imitation learning, and the wait time is ripe to join the ranks. Our long-term lack of speaking a second language (including English) environment, face special difficulties in bilingual teaching, therefore, the appropriate choice of materials has become an important issue for the success of bilingual education. We believe that bilingual education should be used from the outset the various disciplines of the original teaching materials, teaching materials, but not by the local teachers' self to avoid Chinese-style English, ensuring authentic language. The institutions should implement the syllabus and curriculum standards issued by the State, should be based on the characteristics and needs of bilingual teaching, appropriate adjustments to the settings of teaching hours, a reasonable choice of good, appropriate bilingual materials. Comply with such a large trends in education, Renmin University of China Press, with many well-known international publishing company, such as the McGraw-Hill publishing company, Pearson Education, publishing company, for the undergraduate level, the selection teachers involved in the professional direction of the basic course, human resource management, marketing and international management courses, and listen to the rich bilingual front-line teaching experience to the group of the best foreign management class original materials, suggestions and comments on the original teaching materials appropriate adaptation, deletion of some content not suitable for China's national conditions and is not suitable for teaching; other hand, according to the requirements of the Ministry of Education bilingual teaching materials space and reasonable low pricing, we strive to distinguish it from the current market diverse types of English, English photocopy version of the tome, the target audience locked at the undergraduate level. This kit is in particular highlighted the following characteristics: to maintain the characteristics of the English textbooks. This set of bilingual materials according to the actual needs of the domestic teaching, the original book, some adaptation is the deletion of some not suitable for teaching and does not meet the condition of our country, but in the architecture and content features to keep all the original materials style. Careful adaptation and validation of the experts, this kit is to maintain the academic integrity, but also close to the actual situation in China; both for the convenience of teachers, teaching, and students understand and master. Practicality of the outstanding management of professional teaching. This kit is not only stressed the academic base, but also take into account the breadth of application; focus not only enable students to acquire basic theoretical knowledge, technical terms and professional way, taking into account the close integration of teaching and management practices, and help students form professional thinking skills, to develop practical management skills. The system has been carefully organization. This kit is fully consider the architecture of the progress of the promotion of bilingual teaching in Undergraduate Education arrangements, the first bilingual materials development for the subject of a higher degree of internationalization of those course content in their professional module carefully selected professional teaching . Such an arrangement both conducive to my teachers to explore the experience of bilingual education, bilingual education close to the reality of teaching needs; but also conducive to the collection of the proposal on bilingual teaching materials, to launch the follow-up of bilingual textbooks and supplementary materials.
Business Statistics (English 5th Edition) "Introduction: Today, the application of statistics in the business arena increasingly widespread, the Business Statistics course has also become a required course of many colleges and universities administered by professional. Business Statistics (English 5th Edition) "is a foreign prestigious statistical materials, its most important feature is the concise, easy to understand and practical. Specifically: First, the content of a compact space moderate, suitable for the class of domestic needs. The mathematical derivation of small, less demanding of students 'math. Particularly suitable for students' learning of the administered by professional. Exercises and case studies from real life, most of the readers to digest these cases, will be surprised to find that, statistically much as such a big role. Humane style style. The book's exercises choreography step-by-step and before and after the echo, readers can also do online cases. Statistics for Business (English version 5) is ideal for bilingual materials as in Economics and Management Undergraduate Education Statistics, MBA, EMBA course can also be used for teaching. Can also serve as a training reference books of the business community.