From winning the dispute and enable enterprises to enhance the well-known to a certain height, some enterprises are often the differentiation strategy can play a good role. Differentiation strategy in the homogenization of the market is undoubtedly serious, as a needle cardiotonic will enable the original market subdued Tim few steep ups and downs. Of course, more important, those who implement the differentiation strategy of enterprises which are short-lived, and even long-term interests of the occasion of the market, but also deeply affects the peer competitor. But that can not be ignored is that the differentiation strategy itself is a double-edged sword, especially the lack of differences in market demand, lack of innovation and implementation of the strategy for the capacity of enterprises not only hard to enhance the income, contrary to the original may be lost market share. From reality shows that some companies did not make themselves able to adapt to the differences of the implementation of the strategy on the hasty introduction of the request, but only for a kind of blind obedience or reinforcing the same message, one after another they would have implemented a very good strategic means to Zhang Yi Tetsu .
Faced with these challenges, REALFLEET companies should adopt the following measures:
1, to strengthen technological innovation, and continuously nurture and enhance core competitiveness;
2, the design of the extension, the product of human nature give it more features, to create more value for consumers;
3, to strengthen the Union, to improve product quality;
4, highlight the unique image positioning, strengthen brand management;
5, strengthen market network construction, outstanding personalized service.
看我的:
From winning disputes to the promotion of the company image, the differentiation strategy adopted by some of the enterprises will always take dramatic effect. In the market with seriously homogenized product, it will add an incentive, highlighting the former even market situation. More importantly, by the meantime when those companies which had gained temporary or long term profits they are further affecting their peers. However, what they must attach importance to is that the differentiation was a double-blade sword, especially for the enterprises in the markets lack of variable products. Once they have week innovative ability or implementing force, they are tended to lose their original market shares more than gain profits. Analyzing from real cases, we may find some of the enterprises bring in the strategy all but a following-suit. They are not well adoptive to the requirements of the strategy; consequently change their previous right measures.
In the face of challenges, REALFLEET should take the following actions:
1. Promoting the technological innovation, and continuing to breed core competitiveness
2. Extending the humanity functions of products to create value for customer
3. Reinforcing cooperation and Improving product quality
4. Highlighting distinctive image, and reinforcing brand management
5. strengthening sale network construction and providing personalized service